Today, we take you to Greenock, Scotland, where street artist Smug last year created a thought-provoking mural with an essential message.
This artwork aims to spark conversations around normalizing breastfeeding and improving the town’s breastfeeding rates, which are currently among the lowest in the world. Let’s explore the inspiration behind this striking mural and the collaboration that made it possible.
“Hopefully this mural will spark conversation that will lead to normalising breastfeeding and improve breastfeeding rates in the area” – Smug
Greenock, recently named the most deprived area in Scotland, faces a significant challenge when it comes to breastfeeding. On average, only 19% of mothers continue breastfeeding after six weeks, with specific areas in Greenock showing even lower rates, dropping to as low as 1%. This puts the town in the unfortunate position of having the second-worst breastfeeding rate globally.
A Catalyst for Change
Smug’s powerful mural hopes to inspire conversations that will ultimately help normalize breastfeeding and improve breastfeeding rates in Greenock. This collaborative project involved Inverclyde Health and Social Care Partnerships’ Infant Feeding Team and received support from Oak Tree Housing Association. Smug expressed gratitude to Catriona, the driving force behind this impactful mural, and Angela, who served as an excellent model.
The Artist’s Determination
Creating this mural was no easy feat. Smug faced four named storms during the ten days spent working on the piece, enduring relentless rain and freezing temperatures. Despite these challenges, the artist persevered, making this mural a testament to dedication and passion in the face of adversity.
More by Smug: Street Art Murals by SMUG – A Collection 2